Hello, Body Movers! It is now August, and what a summer it has been!
Traditionally, July is a month with lower attendance, but we have had GREAT attendance this summer and welcomed an unprecedented number of new July contract students to our Body Moves community! What a living testament to the need that Body Moves meets here in Iowa City, Coralville, and beyond!
Body Moves Fitness and Wellness Center was created in 2012 by owner Beth Pelton and shaped by her vision to create a community where exercise is done for fitness and the joy of movement and where wellness is emphasized in all dimensions of health for longer, happier, healthier lives.
Thanks to her clear vision, remarkable instructors and staff, and external mentors in fitness and wellness, that vision became reality.
We often hear from students as well as fitness and business professionals that there is nothing like Body Moves Fitness and Wellness Center anywhere!
Owner Beth Pelton started Body Moves at age 64, an age when most people are stepping away from their full-time professional careers. Not everyone could do this! It was her vision and passion for health and wellness that gave her the drive, the energy, to pursue this creation.
But time waits for no one, and she is at a place in life where she is finally ready to “officially” retire in order to have time for other endeavors. For a time, she has quietly welcomed and sought interest from potential owners, but we have not yet found the right match.
Body Moves is a one-of-a-kind business model with a strong reputation and is at a prime place for a growth under a new owner who can direct the business to another level of success. We have met with several interested parties and are hopeful that the right match will yet happen within the next few months; however, if it does not, then the studio will close.
We know this will come as a shock to many. Please know this was not a light decision and many hours have been put into trying to find the right new owner.
We now ask the help of our community in locating that person.
Beth and Kari met with Beth’s business coach Lee Iben and made a video detailing the steps of the journey from the past few years into potential futures, depending on what transpires over the next few months. Please take time to watch the video.
We know there will be questions. We have some answers and welcome those conversations, especially any that relate to a potential buyer.
Beth will be on sabbatical for the month of August, but she will be in contact with the studio. Please direct all questions and leads to a potential buyer directed to Kari at (319) 337-4777 or email@example.com.
Please know how special and significant you are to us and to the Body Moves community. Thank you for your loyalty and your commitment to wellness!
Know also that our greatest desire is to see Body Moves continue! There is still so much good to be done and Body Moves is a wonderful catalyst for that to happen. We will continue to actively pursue this end, hoping for many good things yet to come!